Introducing: Bright

March 14, 2017

I'm thrilled to introduce Bright, the actionable analytics tool for subscription businesses.

If you're running a subscription business, you're making strategic decisions all day — consciously or otherwise. The BI tools out there do a great job of showing you your important metrics, but they don't tell you why your metrics are what they are, why they're going up or down, fast or slow, and they certainly don't tell you how you can improve those metrics.

Bright does.

MRR, ARPA, LTV, churn are just aggregates and averages of metrics and indicators across your customer base. When your ARPA is up $5, it's not because every one of your customers is paying $5 more per month: it's some subset of customers whose behavior has changed. Some customers are paying more, some are probably paying the same, and some are probably paying less. To understand why ARPA is moving, you need to understand who is moving it. Are your consumer customers paying more? Are your enterprise customers paying more? Is it a single customer who's paying a lot more?

Bright helps you easily uncover that information so you can understand why your important metrics are (or are not) moving, and what the risks and opportunities are for your business.

I could prattle on, but would rather see you create a Bright account to see how we can help and give us your feedback. Our mission is to help people build better businesses. We're excited to dig in.

Bright on Tech in Chicago podcast

December 14, 2016

I've long been a big fan of Colin Keeley's Tech in Chicago podcast, thus was honored to be a recent interviewee.

In this episode, I sit down with Colin to talk about Bright got started and what's next for the company. You can listen on techinchicago.co, as well as iTunes and Google Play. I hope you enjoy!

 

Bright on 'Bootstrapping in America'

August 23, 2016

Thank you to Tom, Tony and Jules for inviting us to talk about Bright on Bootstrapping in America - we loved it!

Hello, world!

May 2, 2016

I’m excited to announce that Bright is now live in beta.

What is Bright?

Bright is an analytics product to help subscription-based companies grow faster by surfacing valuable metrics and insights. We do this first by connecting to your company’s billing system and ingesting revenue data. This data is used to create a high level dashboard of key metrics, and a set of helpful reports to further dig in. You can setup Slack, email or text message notifications to receive real-time reports of important activity. Bright also sends helpful performance recaps at the start of each week and month to give you context to how your business is growing. Setup typically only takes a few minutes. We've added integration support for Stripe and Chargify, and will be releasing more integrations in the coming weeks.

You can get started with Bright for free today at bright.io.

Why Bright and why now?

The root of Bright came from the time spent building my last company. In short, we hit an inflection point four years in that changed the trajectory of the business and made us rethink everything. While I took pride in being transparent as the CEO, I was frankly communicating the wrong things. I'd send out monthly recaps to the team that included our financials along with my overlay of how things were going. The problem was, we had 2M run rate but didn't have a clear grasp on where we were going. We eventually lost two large customers, losses that created a significant hit to the business. After the fall out, I was determined to find some predictability in our data. We spent several months building an internal dashboard with just enough baseline data to redirect our efforts and build a healthy, growing business (one that would ultimately become acquired a year later).

Post-acquisition, I started helping a friend with a business he recently joined post-bankruptcy. While digging into their revenue, I found myself disappointed with their ability to zero in on key metrics. Their billing provider was great but didn't give them any visibility into core metrics like monthly recurring revenue. The sole analytics product that integrated with their billing system provided a nice snapshot, but not much depth. I started digging in to their data and having a lot of fun. Full circle, Bright is not only providing visibility into the performance of plans, add-on components, and discounts, but also layering in helpful context around key events like churn. Bright's helping their team better understand their business, and that's super exciting to me.

While I realize there's no shortage of dashboards and BI tools in the market, there's a gaping hole in visibility. SaaS and subscription-based companies need tools that will help them see how growth translates to revenue, and how that revenue translates to making decisions. We see an opportunity to help companies grow faster by giving them context, insights and recommendations vs. charts, tables and exports (though we have those too).

Who’s behind Bright?

I’m Jeff Judge, and I’m the founder of Bright Labs, Inc., the company behind Bright. I started working on Bright full-time this past August and have been lucky to get a bit of help from folks like Paul Maeda, Greg Reda, Jack Kent, Q McCallum, Tim Grace, Patrick Algrim, and Brian Peacock along the way.

What's next?

We’re building a team and raising capital to tackle the opportunity. We’ll be releasing several more integrations in the coming weeks. There will be bugs! There will also be a lot of happy people as Bright frees up time by killing their internal spreadsheets one tab at a time.

If you're interested in this mission, follow Bright on Twitter (@bright_io) and stay tuned! If you'd like to chat one on one, please reach out to me via jeff@bright.io.

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